Meet Jordan Lacenski
FORBES AGENCY COUNCIL MEMBER • MBA • ENTREPRENEUR • BRAND STRATEGY + CREATIVE DIRECTION
Hey, there. I’m Jordan.
I am equally right-brained + left-brained, a high D on the DISC assessment, an ENFP. I am a networker, connector. I love to put the pieces together and act as the liaison between creative + the client.
View my resume below.
Marketing professional leveraging vision, branding, and networking to support and improve sales and business development efforts. With constant collaboration and by valuing ideas, insights, and talents, I invest in the purpose of promoting and strengthening a brand in its current market and beyond.
TECHNICAL: Adobe Suite, Microsoft Office, Google Docs, Squarespace, Wordpress, Facebook, Instagram, LinkedIn, Twitter, Pinterest, Dubsado, Hubspot, Mailchimp, Quickbooks
ABILITIES: Creative Direction, Event Planning, Social Media, Email & Content Marketing, Sales, Public Relations, Sponsorship, Public Speaking, Brand Development, Marketing Strategy, Community Outreach, Fundraising, Inventory Management, Industry Communication, Sales + Business Development
ZEN MEDIA, DALLAS, TX
At Zen Media, we believe in MESH – mastery, empathy, stewardship, and honor. Those are big words, but we boil it down to being good at what we do, being kind to each other, being leaders in our industry, and doing all three even (and especially) when it isn’t easy.
We know that what makes a company are its principles and its people. Now that you know our principles, meet some of our talented, funny, amazing team members.
Consultant: Creative Direction - 3 month Contract
August 2019 - October 2019
HONESTLY CO, Greensboro, NC
We bring great ideas to the world and help brave companies achieve their best.
Honestly is a marketing, advertising, design and software collaborative that brings great ideas to the world and helps brave companies achieve their best. We like to work with optimistic folks ready to expand their comfort zone and catch big waves.
Current Contract: As needed
BRANDBOSS® CREATIVE, GREENSBORO, NC
We Build Brands.
BrandBoss® is a boutique branding agency focused on the foundation of a brand to include vision, mission, values, and target market. We design visual elements to include brand guidelines for logo and usage, color palettes, font usage, and styling.
Founder, Owner, Chief Innovation Officer
May 2016– September 2019
Successfully launched branding business, actively targeting startup companies, servicing over 50 clients in the last 3 years. Work for the clients include
Development of brand and all related components
Website design and development
Development and implementation of communication plans
Created custom approach to created long-standing value for new businesses and existing businesses needing a rebrand based on our findings of a need for deeper brand discovery work as opposed to just logo design
Educated communities and small businesses on branding and the value
Developed and built the business from pre-revenue to $100,000+ in less than 2 years.
Increased client base and produce new business through referrals
Hired, trained, and supervised team of 6 designers in 3 different states
Created custom proposals and marketing presentations and demos for partners and potential clients
Guided small businesses in communication, branding, social media outlets, marketing strategy, and public relations post new brand launch
Directed, planned, and coordinated the marketing communications effort of the organization
Manage marketing plans and strategies for each client
SHEWOLF® COLLABORATIVE, GLOBAL
An ecosystem and virtual network for female founders.
Co-Founder + Owner
June 2016– Present
Launched a collaborative of female business owners focused on achieving business success. work includes
Development of the brand
Development of a go to market strategy and the launch
Recruitment of members
Development of programming and resources to help members
Research and development of tools and online SaaS platforms
Expand network to global markets, connecting female founders in different stages of business and in different industries
Offer highly-vetted expert services to female founders for growth
Encourage females to encourage each other
Create a team of women in marketing to serve as a complete, full-service firm for particular clients
DESTIN CHARITY WINE AUCTION FOUNDATION, DESTIN, FL
A non-profit focused on fundraising through wine and food events to raise money for local children’s charities.
Director of Marketing & Communications
August 2014 – September 2016
Collaborated with President and Board of Directors to plan and execute marketing and public relations
Directed, planned and coordinated the marketing communications effort of the organization
Created monthly performance presentations for Board of Directors strategy meetings to educate future decisions and growth
Improved website functions to be responsive, and increased page views by forty-six percent (46%) in FY 2015
Directly responsible for managing and negotiating contracts with creative firms including, graphic designers, videographers, photographers, décor/staffing teams, production, AV, etc.
Negotiated and placed all ads with local and national media
Distributed press releases and report analytics, enabled media in press release web distribution
Communicated with Distributors and Suppliers on event needs, product, and representation
Established, write and distribute weekly blog, monthly newsletter, a monthly column in The Destin Log
Planned and executed marketing materials, including print and digital ads, tasting guides, catalogs, and annual reports
SOUTHERN WINE & SPIRITS, RALEIGH, NC
Beam Portfolio Manager
April 2013- September 2013
Drove sales and represented Beam Global portfolio to new and existing customers averaging 450 new bottle placements per quarter
Planned and executed all events, tastings, dinners, and promotions
Managed promotions and tasting team
Tracked inventory of POS and distributed to on-premise accounts
Grew distribution and market share in the Raleigh/Durham/Chapel Hill/OBX territories by 10%
CAFFEY DISTRIBUTING, GREENSBORO + CHARLOTTE, NC
Craft Brand Representative
April 2011- March 2013
Trained on new products for in-house departments and wait-staff, adding value to server knowledge and sales of our products
Grew tap share and shelf space for craft brands by an average of six percent (6%) per brand per year
Spearheaded all Social Media, creating accounts with Instagram, Twitter, Foursquare. Grew followers and connections through Facebook and Pinterest ten percent (10%)
Organized and executed craft specific dinners and events, increasing craft specific events from 4 to 24 annually
Level One Cicerone Beer Server Certified and Sam Adams Brand Ambassador Certified
Managed, recruited, trained sampling team, increased samplings from 60 to 360 per year
Part-Time Promotional Events
August 2010 – August 2011
Maximized profits and promoted products and brands
Engaged with customers and reached new audiences
Participated in promotional programs, fast-paced, high-pressured events
THE SALES FACTORY (SFW), GREENSBORO, NC
Internship & Temp
April 2005- August 2009
Generated marketing ideas; actively researched clients’ needs/goals; successfully met deadlines
Colorado Technical University online, MBA, graduated August 2016
University of North Carolina at Greensboro, BA communication studies, graduated August 2008
Past volunteer for Food for Thought, (FL), Opportunity Place Shelter, Urban Ministries, Soup Kitchen cook and server; Volunteer Younglife Leader; Grace Community Church, Youth Leader, Volunteer tutor at Jesse-Wharton Elementary for ESL students, Good Shepherd’s Fold Orphanage Uganda
Forbes Agency Council member, Prospera Business Network member, BBPW member, FPRA Northwest Florida Coast Chapter Member, South Walton Beaches Wine & Food Festival Marketing Committee, Destin Charity Wine Auction Foundation Marketing Committee, SEASIDE Seeing Red Wine Festival Event Team