Jordan Lacenski

FORBES AGENCY COUNCIL MEMBER • MBA • ENTREPRENEUR • BRAND STRATEGY + CREATIVE DIRECTION

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Hey, there. I’m Jordan.

I am equally right-brained + left-brained, a high D on the DISC assessment, an ENFP. I am a networker, connector. I love to put the pieces together and act as the liaison between creative + the client.

View my resume below.

Objective

Marketing professional leveraging vision, branding, and networking to support and improve sales and business development efforts. With constant collaboration and by valuing ideas, insights, and talents, I invest in the purpose of promoting and strengthening a brand in its current market and beyond.

Skills

TECHNICAL: Adobe Suite, Microsoft Office, Google Docs, Squarespace, Wordpress, Facebook, Instagram, LinkedIn, Twitter, Pinterest, Dubsado, Hubspot, Mailchimp, Quickbooks

ABILITIES: Creative Direction, Event Planning, Social Media, Email & Content Marketing, Sales, Public Relations, Sponsorship, Public Speaking, Brand Development, Marketing Strategy, Community Outreach, Fundraising, Inventory Management, Industry Communication, Sales + Business Development

Experience

ZEN MEDIA, DALLAS, TX

At Zen Media, we believe in MESH – mastery, empathy, stewardship, and honor. Those are big words, but we boil it down to being good at what we do, being kind to each other, being leaders in our industry, and doing all three even (and especially) when it isn’t easy.

We know that what makes a company are its principles and its people. Now that you know our principles, meet some of our talented, funny, amazing team members.

Creative Director

September 2019 - Present

HONESTLY CO, Greensboro, NC

We bring great ideas to the world and help brave companies achieve their best.

Honestly is a marketing, advertising, design and software collaborative that brings great ideas to the world and helps brave companies achieve their best. We like to work with optimistic folks ready to expand their comfort zone and catch big waves.

Engagement Lead

As needed

BRANDBOSS® CREATIVE, GREENSBORO, NC

We Build Brands.

BrandBoss® is a boutique branding agency focused on the foundation of a brand to include vision, mission, values, and target market. We design visual elements to include brand guidelines for logo and usage, color palettes, font usage, and styling.

Founder, Owner, Chief Innovation Officer

May 2016– September 2019

  • Successfully launched branding business, actively targeting startup companies, servicing over 50 clients in the last 3 years. Work for the clients include

    • Development of brand and all related components

    • Website design and development

    • Development and implementation of communication plans

    • Strategy development

  • Created custom approach to created long-standing value for new businesses and existing businesses needing a rebrand based on our findings of a need for deeper brand discovery work as opposed to just logo design

  • Educated communities and small businesses on branding and the value

  • Developed and built the business from pre-revenue to $100,000+ in less than 2 years.

  • Increased client base and produce new business through referrals

  • Hired, trained, and supervised team of 6 designers in 3 different states

  • Created custom proposals and marketing presentations and demos for partners and potential clients

  • Guided small businesses in communication, branding, social media outlets, marketing strategy, and public relations post new brand launch

  • Directed, planned, and coordinated the marketing communications effort of the organization

  • Manage marketing plans and strategies for each client

SHEWOLF® COLLABORATIVE, GLOBAL

An ecosystem and virtual network for female founders.

Co-Founder + Owner

June 2016– Present

  • Launched a collaborative of female business owners focused on achieving business success.  work includes

    • Development of the brand

    • Development of a go to market strategy and the launch

    • Recruitment of  members

    • Development of programming and resources to help members

    • Research and development of tools and online SaaS platforms

  • Expand network to global markets, connecting female founders in different stages of business and in different industries

  • Offer highly-vetted expert services to female founders for growth

  • Encourage females to encourage each other

  • Create a team of women in marketing to serve as a complete, full-service firm for particular clients

DESTIN CHARITY WINE AUCTION FOUNDATION, DESTIN, FL

A non-profit focused on fundraising through wine and food events to raise money for local children’s charities.

Director of Marketing & Communications

August 2014 – September 2016

  • Collaborated with President and Board of Directors to plan and execute marketing and public relations

  • Directed, planned and coordinated the marketing communications effort of the organization

  • Created monthly performance presentations for Board of Directors strategy meetings to educate future decisions and growth

  • Managed web, social media, and email marketing, growing following twenty-one percent (21%) in FY 2015

  • Improved website functions to be responsive, and increased page views by forty-six percent (46%) in FY 2015

  • Directly responsible for managing and negotiating contracts with creative firms including, graphic designers, videographers, photographers, décor/staffing teams, production, AV, etc.

  • Negotiated and placed all ads with local and national media

  • Distributed press releases and report analytics, enabled media in press release web distribution

  • Communicated with Distributors and Suppliers on event needs, product, and representation  

  • Established, write and distribute weekly blog, monthly newsletter, a monthly column in The Destin Log

  • Planned and executed marketing materials, including print and digital ads, tasting guides, catalogs, and annual reports

SOUTHERN WINE & SPIRITS, RALEIGH, NC

Beam Portfolio Manager

April 2013- September 2013

  • Drove sales and represented Beam Global portfolio to new and existing customers averaging 450 new bottle placements per quarter

  • Planned and executed all events, tastings, dinners, and promotions

  • Managed promotions and tasting team

  • Tracked inventory of POS and distributed to on-premise accounts

  • Grew distribution and market share in the Raleigh/Durham/Chapel Hill/OBX territories by 10%

CAFFEY DISTRIBUTING, GREENSBORO + CHARLOTTE, NC

Craft Brand Representative

April 2011- March 2013

  • Trained on new products for in-house departments and wait-staff, adding value to server knowledge and sales of our products

  • Grew tap share and shelf space for craft brands by an average of six percent (6%) per brand per year

  • Spearheaded all Social Media, creating accounts with Instagram, Twitter, Foursquare. Grew followers and connections through Facebook and Pinterest ten percent (10%)

  • Organized and executed craft specific dinners and events, increasing craft specific events from 4 to 24 annually

  • Level One Cicerone Beer Server Certified and Sam Adams Brand Ambassador Certified

  • Managed, recruited, trained sampling team, increased samplings from 60 to 360 per year

Part-Time Promotional Events

August 2010 – August 2011

  • Maximized profits and promoted products and brands

  • Engaged with customers and reached new audiences

  • Participated in promotional programs, fast-paced, high-pressured events

THE SALES FACTORY (SFW), GREENSBORO, NC

Internship & Temp

April 2005- August 2009

  • Generated marketing ideas; actively researched clients’ needs/goals; successfully met deadlines

Education

Colorado Technical University online, MBA, graduated August 2016

University of North Carolina at Greensboro, BA communication studies, graduated August 2008

Community service

Past volunteer for Food for Thought, (FL), Opportunity Place Shelter, Urban Ministries, Soup Kitchen cook and server; Volunteer Younglife Leader; Grace Community Church, Youth Leader, Volunteer tutor at Jesse-Wharton Elementary for ESL students, Good Shepherd’s Fold Orphanage Uganda

Leadership

Forbes Agency Council member, Prospera Business Network member, BBPW member, FPRA Northwest Florida Coast Chapter Member, South Walton Beaches Wine & Food Festival Marketing Committee, Destin Charity Wine Auction Foundation Marketing Committee, SEASIDE Seeing Red Wine Festival Event Team