5 Key Questions You Should Be Asking in 2017

Our Tuesday Tip comes from Think With Google.

As marketers, we sift through at least 10 blogs every morning to make sure we are current on our industry. Our technology is changing everyday. New features are being added to social platforms. Accessing information on the go is a simple as tapping the screen of your smartphone. 

So what does that mean for you? We are all marketers. As business owners, we all wear many hats, and one of them is marketing. You can make the best product in the world, but for it to reach your audience, you have to be able to reach them first. 

SWOT analysis is always a good practice. How often are you conducting one for your business? Are you meeting with your staff or even each department in regards to the strengths and weaknesses, opportunities or threats that your business is facing?

It doesn't have to ba a 3-hour long meeting. What if you ask yourself these 5 questions:

"Am I focused on the right metrics for a mobile-first world?"

"Do my media plans allow me to react in real time to how my customers are acting and feeling?"

"Do I have a portfolio of assets that appeal to both the immediate and longer-term needs of my customers?"

"Am I planning for the blurring lines of TV and online video?"

"Is my organization building for the mobile screen first?"

You should be building for the future. Your media plans, website development, ad buys, etc. should all be pointing towards where you want your business to go. When you build the foundation the right way, you can build on it for the future. How are you measuring your marketing efforts? What are the criteria for you to decide to advertise with a certain publication? How are you serving your customers in a mobile first world? How can you improve to be customer first?

At BrandBoss, we nerd out on this kind of stuff. We love to chit chat strategy. We love to build strategy. Your brand story - that is what we do. 

Take a second and tackle just 5 questions. It could open your eyes to a new world of marketing possibilities. 





Google,  Google-commissioned comScore Study from comScore Xmedia U.S. Broadcast TV defined as NBC, CBS, ABC, FOX, CW, and My Network TV. Primetime defined as Mon–Sat 8:00 p.m.–11:00 p.m. and Sun 7:00 p.m.–11:00 p.m. YouTube data not restricted to primetime TV hours; Dec. 2015.

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Jordan Lacenski