What do wedding cake and graphic design have in common?
It's about to be Spring, meaning the brides will be flooding my Pinterest feed for months. But what do wedding cakes and graphic design have in common? I know what you're thinking..where is she going with this? I'll get to the point.
When you order a wedding cake, you get to taste the cake, pick a color of frosting, and a cake flavor, most of the time with beautiful and tasty examples and suggestions from the baker. The baker might even deliver said cake, but guess what they don't do? They don't hand over their baking pans, their tools, OR their recipe.
"So what's your point?" Creative work is the same way. When you hire a photographer, a designer, or other creative, you are paying for the final deliverable, not the native files or design files so you can reproduce and edit as you wish. You are hiring a contractor. This is different from a company employee. Copyright law defines this as "works made for hire," in which the company would own the creative works. Otherwise, you are paying the contractor for the final deliverables, which are typically print ready files. These deliverables include the right to display work and the right to reproduce work (aka print it). The right to make adaptations or derivative works is not included, and that would be the only reason to request the native files.
"So what is BrandBoss's Policy?" We do not share native files. The only exception to this rule would be a logo design, which you could trademark. It's not at all that we don't think our clients are 100% capable of working in these files. It's more to protect our process and our work. We want to be PROUD of everything we produce. We aim to clearly define the process, allowing enough time to pre-edit, look over each proof and make changes, and receive a printer's proof, eliminating any possibility of future needed adjustments.
There are some creatives who do offer to release the native files, but in our experience, this is very rare, and when they do it is typically for a fee 2-3x the price of the original project. So when you hear "Industry Standard" in regards to the designs you just paid a contractor to complete, that's what is being referred to.
There are a few other blogs and resources that explain this as well. Check it out.
We are always available for further detail and discussion on the subject! We absolutely love to design, and we want you to love the designs we create just as much.